Timex Women's Easy Reader Watch with Two-Tone Stainless Steel Band

Product details: - Country of Origin: Philippines - Material: Stainless Steel - Adjustable two-tone 14mm stainless steel expansion band fits up to 7.5-inch wrist circumference - White easy-to-read dial with full Arabic numerals - Two-tone 30mm brass case with mineral glass crystal - Indiglo light-up watch dial - Water resistant to 30m (100ft): in general, withstands splashes or brief immersion in water, but not suitable for swimming or bathing

Timex Group B.V. is a well-known American watch company with its U.S. headquarters located in Middlebury, Connecticut. The company has significant operations in China, the Philippines, and India, as well as full-scale sales companies in Canada, the UK, France, and Mexico. Timex has a rich history dating back to 1854 when it began as Waterbury Clock in Connecticut's Naugatuck Valley, known as the "Switzerland of America" during the 19th century. The company's sister company, Waterbury Watch, produced the first affordable mechanical pocket watch in 1880.

During World War I, Waterbury transitioned to making wristwatches, and in 1933, it made history by creating the first Mickey Mouse clock under license from Walt Disney. In World War II, the company rebranded itself as U.S. Time Company. In 1950, the iconic Timex wristwatch was introduced to the market, featuring durability showcased through "torture tests" in advertisements. The slogan "It takes a licking and keeps on ticking" became synonymous with the brand.

With the help of spokesman John Cameron Swayze, Timex saw a surge in sales and eventually evolved into Timex Corporation and later Timex Group. The company has sold over a billion watches to date, remaining competitive and dominant in the market. The Timex brand is well-known for its quality and strong brand image, with its primary market in the United States and Canada.

A key feature of many Timex watches is the Indiglo backlight system, owned solely by Timex for licensing purposes. Introduced in 1992, the Indiglo electroluminescent lamps were an immediate success, providing uniform lighting across the watch dials for easy readability in various light settings. Today, Timex Group continues to innovate and produce watches in the Far East and Switzerland, with technology developed in the United States and Germany.

From sports watches to elegant timepieces, Timex offers a wide range of styles suitable for all occasions. Whether in the gym or the office, there is a Timex watch that fits your style and needs. The Easy Reader watch, a direct descendent of the 1960s torture test survivors, combines durability with classic design, making it a timeless accessory.

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